When you collaborate with a consultant or freelancer, their working style may not be top of your list of things to consider.

💡 However, it is a crucial factor you cannot ignore if you want to have a mutually beneficial relationship.

➡️ Alignment and agreement on working styles are just as important in a client-consultant relationship as in an employee-employer relationship.

Do you spend enough time with your customers?

The payoff with events may not be huge short-term growth of social followers or new orders for your product or service, but the long-term gains can be incredible.

It allows you to validate your strategy and gain insightful feedback which guides you on a path to sustainable growth and drives loyalty.

Have you ever been to the supermarket before when you are hungry and don’t have a list?

Did you come out with a basket full of food but nothing to eat for dinner?

This is like creating a marketing activity plan without first building the strategy.

You buy lots of things you like but they don’t create anything useful.

Spending time on your marketing strategy first is essential if you want to build an activity plan which delivers on your business objectives.

Is it possible to translate brand marketing well in retail?

Taking your brand marketing campaigns through 3rd party retail can be tricky as the goals are often different.

In my experience it is possible and can be done well, however, there are some key elements to nail to drive success, here are my tips and guidance.

You know your brand inside out… but you are not sure how to translate that into marketing...

Your customers trust you, your product, and the way you communicate. That trust has built a strong, lasting bond between your brand and your audience.

But when it comes to streamlining your marketing plans and managing campaigns, things can feel overwhelming, right?

Being a brand expert doesn’t automatically make you a marketing strategist. That's where a dedicated marketing consultant can make all the difference, taking your deep knowledge of your brand and elevating it to new heights.

Winning hearts and minds: Crafting compelling marketing content that leaves them wanting more.

Here are my key steps to understanding your audience and creating content which delights them and inspires action.

Being a small business means that the service I provide to every client must be outstanding. My clients choose me because of the marketing skills, approach and experience I bring, which translates into value for them and their customers.

Here is a bit more info on the process of working with me and what my clients say.

Hello! I'm Harriet and I am excited to share the story behind the business.

With a background encompassing nearly 15 years at industry giants such as Microsoft and Xbox, I embarked on a journey to channel my wealth of experience and knowledge into my very own venture.

Ensuring customers have a frictionless online experience is essential. Checking and improving all the key details can be time consuming but it is critical to ensure your customers have a great experience and come back again and again. 

Are you always working under time pressure to get your campaigns live but want to ensure they reach your audience in a relevant way🙋‍♀️

I have faced this challenge multiple times.

I am sharing my thoughts on how to really understand the campaign objectives and execute flawlessly.

Are you looking to find ways to improve local relevance with your marketing campaigns?

Here I talk about the top things to consider to make your campaigns locally relevant while remaining globally consistent.