Effective Campaign Management Tips

Always working under time pressure to get your campaigns live but want to ensure they reach your audience in a relevant way🙋‍♀️

I have faced this challenge multiple times.

👉🏻 I always start with understanding - What do your teams need for them to understand the campaign and execute flawlessly?

✅ A clear brief - focused on the campaign purpose, objectives, and the audience you are targeting

⏳Realistic timelines - acknowledge where the challenges could occur and then give guidance on where you have flexibility.

🧑🏽‍🤝‍🧑🏻Feedback loops – ensure you have ample time built in for ideas to be iterated and adjusted, ensure that feedback is open and constructive to allow for quick changes and understating of perspectives.

🫱🏼‍🫲🏼Fast and reliable support – teams need to be able to get fast access to info and help, especially under time pressure. Ensuring you acknowledge asks for help asap and directing to others if you don’t know the answer immediately.

❓Ask for feedback – what could be improved? this could be to do with the process or the execution of the campaign itself, what went well and what can work better next time

Its challenging if the process does not work perfectly, but its better to know directly what can be improved on the next campaign to improve efficiently and overall campaign performance.

If you want our guidance on how to optimise your campaign management, click here to book time to discuss