Fractional Marketing Lead & Strategy Consultant
I help brands, founders, and agencies make confident marketing decisions through clear strategy and senior leadership.
Throughout my 17-year marketing career, one thing has remained constant: I care deeply about doing good work with good people. I'm driven by helping businesses connect with their audiences in meaningful ways and make decisions that respect both their customers and their long-term goals.
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Reliable
A calm, dependable partner you can trust with important decisions.
I bring consistency, follow-through, and clear thinking, so marketing decisions feel considered and supported rather than rushed or uncertain.
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Collaborative
A strategic partner who works alongside you, not around you.
I work closely with founders, leadership teams, and agencies to align priorities, challenge thinking where needed, and move forward with shared clarity.
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Solution First
Focused on what will have the greatest impact.
I take a pragmatic, realistic approach to problem-solving, balancing strategic direction with commercial reality to help you make decisions that actually move the business forward.
During my 15 years at Microsoft, I led international Xbox marketing campaigns for global brands like Forza, Minecraft, and Game Pass, working across 40+ markets with multi-million pound budgets. I pitched to retailers like Amazon, GAME, and Best Buy, and managed campaign localization across EMEA markets.
What I valued most in every role was problem-solving, bringing clarity to complexity, aligning teams, and finding practical ways forward when there were competing priorities. That experience shaped how I work today: decisive, strategic, and focused on measurable impact.
How I work now
Through HCxConsulting, I bring enterprise-level marketing thinking into growing businesses that need focus rather than noise.
I’m customer-led in my thinking, but strategic in my approach. I listen carefully, challenge where needed, and help teams make decisions they can stand behind. My role is not to add more activity, but to bring clarity, direction, and structure so marketing works harder and more intentionally.
I work as a collaborative partner, providing senior guidance while staying close enough to the detail to ensure strategy translates into action.
My values and leadership
As a founder, it’s important to me to support other business leaders and to lead with honesty, empathy, and clarity. I also care about being a strong role model for my two sons, who keep me grounded and remind me what balance really means.
Running my own business allows me to focus on both the bigger picture and the finer details that make work meaningful and effective.
