Marketing services designed for clarity, focus, and confident decisions
As businesses grow, marketing often becomes more complex. More channels, more opinions, more activity, and less certainty about what actually matters.
I work with brands, founders, leadership teams, and agencies to provide senior marketing direction when clarity and focus are needed.
Rather than adding more activity, my role is to help you decide what to prioritise, where to invest, and how to make decisions that drive measurable growth.
I work through three engagement models, depending on the level of strategic input or leadership required.
Marketing Strategy Sprint
Strategic direction for brands, founders and leadership teams.
Fractional Marketing Leadership
Senior marketing leadership without the full-time hire.
Agency Partnership
Strategic support for agencies and creative partners.
*Each engagement is tailored to suit your needs and key deliverables.
Marketing Strategy Sprint
An intensive project to create clear, actionable marketing direction.
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Funded businesses and scale-ups who need strategic clarity before committing to ongoing support or making their first marketing hire.
This is a focused, senior-led engagement designed to cut through noise and create a concrete roadmap.
You'll know exactly where to focus your next £10K and 90 days - no generic frameworks or theoretical fluff.
Who this is for:
Funded businesses generating revenue and marketing budget
Businesses with existing marketing activity that lacks strategic direction
Teams preparing to hire their first marketing person or Head of Marketing
Founders who need strategic clarity before committing to Fractional Marketing Leadership
Who this isn’t for:
Pre-revenue start-ups still finding product-market fit
Businesses without marketing budget to implement recommendations
Companies wanting execution support (this is strategy only)
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This is a strategic engagement focused on clarity and direction, not tactics or execution.
Week 1: Deep Discovery
Pre-work client questionnaire and materials review
Competitor analysis and market positioning review
Audience research and customer insight gathering
Current marketing activity assessment
Week 2 & 3: Strategy Development
90-minute strategy workshop (virtual) to align on goals and audiences
Marketing strategy document creation
Channel prioritisation and budget recommendations
Week 4: Roadmap & Handover
90-day action plan with priorities
Final presentation and walkthrough session
Implementation guidance and next steps
Post-Sprint Follow-up
1 x 60-minute check-in call (within 90 days) to support implementation and answer questions
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This is direct access to senior strategic thinking - you work with me personally throughout the entire Sprint.
The Sprint includes a scheduled workshop and calls, plus asynchronous communication for quick questions and clarifications throughout the 4-week period.
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You're doing scattered marketing activity without a cohesive strategy tying it together
You need an external expert to validate (or challenge) your current marketing direction
You want strategic clarity before committing to longer-term Fractional Marketing Leadership
You've received funding and need a clear marketing plan to deploy it effectively
You're ready to hire a marketing person but don't know what role to hire for or what they should focus on
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Core deliverable: Detailed Marketing Strategy document including:
Clear target audience definition and customer insights
Positioning and messaging framework
Channel prioritisation with rationale
90-day action plan with specific priorities and metrics
Budget recommendations and resource allocation guidance
Many Sprint clients move on to Fractional Marketing Leadership within 6 months once they've started implementation and need ongoing strategic support. Others use this to gain clarity before hiring full-time. Both paths are valuable - the Sprint gives you what you need to make that decision confidently.
Recent Sprint Success Stories:
Satiate (health-tech start-up) used the Sprint to define their target audience, build launch messaging, and create a clear pre-launch strategy before their app launch
Berkshire Menopause Clinic gained a cohesive brand strategy and 12-month marketing roadmap, giving them confidence to execute consistently
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4 weeks* from kick-off to final deliverable.
*Timeline depends on both my availability and yours for scheduled workshops and feedback sessions.
Strategy document delivered within 4 weeks of starting, with a follow-up check-in scheduled over the following 90 days.
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From £3,900 (one-time investment, paid upfront, ex VAT)
This includes the workshop, strategy development, documentation, and 90-day follow-up support.
Fractional Marketing Leadership
Ongoing strategic leadership as you scale.
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Brands, Founder-led businesses and agencies who need clarity, direction, and confident decision-making as they scale.
This is for businesses with momentum who want to stop guessing, focus their time and budget properly, and make marketing decisions they can stand behind.
Who this is for:
Businesses with revenue ready to scale
Agencies needing senior marketing oversight across clients or internal operations
Leadership teams ready to invest in marketing leadership
Who this isn't for:
Businesses wanting execution only (not strategic leadership)
Short-term projects - minimum 6-month commitment required
Pre-revenue start-ups or businesses without product-market fit
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Acting as a senior marketing lead across brand, growth, and delivery
Helping founders and leadership teams make clear, informed marketing decisions
Setting priorities and focus when there are competing demands
Bringing joined-up thinking across teams, agencies, and channels
Providing continuity, judgement, and calm when things feel complex
Monthly strategy sessions to ensure ongoing alignment and business reviews to measure ROI
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I work with 2-4 clients concurrently to ensure depth and quality
This isn't advice from the side-lines. I sit close to the business, hold context over time, and help you prioritise what matters so marketing effort translates into real progress.
Typical engagement: 4-8 days per month, shaped around your business needs and growth stage.
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You're doing lots of marketing activity but can't see what's working or where to focus next
You have agencies or contractors but lack someone to coordinate strategy and hold everything together
You're making reactive marketing decisions without confidence or strategic direction
You need senior marketing leadership but aren't ready for a £100K+ full-time hire
You're preparing for growth, investment, or scale and need marketing foundations in place
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Clear priorities and direction - you know exactly where to focus time and budget
Confidence in marketing decisions - no more second-guessing or reactive pivots
Reduced noise and distraction - you stop chasing shiny objects and focus on what moves the needle
A trusted, experienced voice in the room who understands your business and challenges
Success often looks like you outgrowing fractional support - hiring full-time, building in-house capability, or scaling beyond what fractional can deliver. That's the transformation I'm here to help you achieve.
Recent Results:
K&N grew over 40% YoY, scaling engagement as APAC and LATAM business expanded
Buns of Joy scaled from start-up bakery to multi-site operation, eventually hiring full-time Marketing Manager to continue the growth trajectory we established together
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Minimum 6-month commitment, typically 12-18 months for full transformation.
Most clients work with me until they've reached their next milestone - whether that's hiring full-time marketing leadership, building in-house capability, or achieving a specific growth target.
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From £2,600-£5,200/month depending on scope, intensity, and business complexity.
Structured as an ongoing monthly retainer with quarterly reviews to ensure continued alignment and value.
Agency Partnership
Strategic support for agencies and creative partners, to help you win and deliver key accounts.
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Agencies pitching or servicing key clients (tech, retail, gaming or consumer brands) where you need specialist capability you don't have in-house.
This means pitch support, client delivery, and capability building - not just strategic oversight.
I bring 15 years of Microsoft/Xbox global marketing experience to help you win accounts, deliver exceptional work, and build expertise within your team.
Who this is for:
Agencies pitching or servicing tech, retail, gaming or consumer brand clients
Teams needing specialist delivery capability for enterprise accounts (not junior execution)
Long-term partnerships (3-12 months typical), not one-off projects
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Partnerships are shaped around where you need specialist support.
Typical structures include:
Pitch Partner:
Support winning pitches for tech, retail, gaming or consumer brand clients
Pitch deck development, strategy review, and competitive positioning
Client-facing presentation support where specialist credibility matters
48-hour response time for urgent pitch deadlines
Delivery Partner:
Everything in Pitch Partner plus embedded delivery support
Client strategy and campaign delivery for enterprise accounts
Same-day response for client emergencies
Monthly planning sessions to align on upcoming client needs
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I work with 3-4 agency partners concurrently to ensure depth, quality, and proper focus when you need it most.
Unlike project-based work, partnership means I understand your team, your clients, and how you operate - so when a pitch lands or a client emergency happens, I can move fast without ramp-up time.
My background: 15 years leading global marketing campaigns at Microsoft/Xbox across UK, EMEA, and global markets, working on everything from Forza and Minecraft Legends to Game Pass launches.
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You're pitching new tech/gaming/retail clients but lack specialist credibility to win the work
You won a new account but don't have in-house expertise to deliver at the level they expect
You need retail marketing expertise for channel/partner campaigns but can't justify hiring full-time
You want to build enterprise marketing capability within your team without expensive hiring mistakes
You're scrambling to find specialists every time you win enterprise work - you need consistent capability
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Win more pitches by demonstrating specialist capability and credibility
Deliver exceptional work for enterprise clients without hiring full-time specialists
Build in-house capability through team training and knowledge transfer
Stop scrambling for specialists when opportunities land - you have priority access
Expand your enterprise client footprint with confidence
Success often looks like transitioning capability in-house once your team is trained and confident.
Recent Partnership Results:
Helped Boo Agency win and deliver the Xbox retail marketing account, producing 2,459 assets in the first 12 months
Supported Clockwork Media to successfully onboard and deliver Xbox's global advertising localisation programme, establishing scalable processes for ongoing delivery
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Typical partnerships: 3-12 months depending on objectives.
Pitch support partnerships may be shorter (3-6 months until you win and establish the client relationship).
Delivery partnerships typically run 6-12 months as we embed capability within your team.
Minimum 3-month commitment to ensure proper integration with your team and approach.
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From £2,600 per month depending on partnership level and support intensity.
Most partnerships start as Pitch Partner and evolve to Delivery Partner once you win accounts that need ongoing specialist support.
Structured as monthly retainer with flexibility to scale up/down based on client workload and pitch cycles.
I work with 3-4 agency partners concurrently. Current partners include agencies in gaming, retail, and tech sectors.
Strategic experience I bring