What my clients say…
Real results, across every stage of growth
From founder-led brands to household names and agency partners, I bring the same senior marketing direction to every client – clarity on who they’re talking to and a strategy that gets used, not filed away.
Here’s what that looks like in practice.
Boo Agency
Boo Agency was pitching for a major Xbox North America retail marketing contract and brought me in for specialist strategic and client-side expertise.
I helped shape the pitch strategy, joined the presentation team and stayed embedded for six months after the win to establish delivery processes and relationships. Boo secured the contract and went on to deliver 2,459 assets in the first 12 months.
“Harriet has been a totally exceptional extended member of our team.
Her knowledge and understanding of big global brands like Microsoft add so much to our team.
She is not only world-class at what she does, she’s brilliant to work with.
For any teams looking for a heavyweight to add to their pitch/agency offering, look no further.”
Jack White, Managing Director, Boo Agency
Another Brand Consultancy
Another Brand Consultancy brings me into client work when it needs additional senior strategic expertise across consumer, retail, automotive and B2B technology.
That partnership has included developing regional growth strategies for K&N across APAC and LATAM, working with HQ and retail partners to improve customer relevance and commercial performance. For one retail partner, website traffic increased 187% YoY; another saw retail sales volume increase 240% over three months.
“Smart? Yep. Honest? Yep. Over a decade of experience with a household entertainment brand? Yep.
Lots of yeps.
Don't be intimidated by someone with more intellect than you, who works harder than you...hire them!
Harriet's a friend, a current collaborator and a former colleague.
Insert more positive adjectives here. Add hashtags. But work with her if you can.”
Alex Hall, Managing Director, AnotherBrand Consultancy
TV Curious Club
TV Curious Club had built a valuable community of challenger-brand marketers but needed a clearer route from free education to high-value Studio 90 clients.
I defined the priority audiences, positioning, member journey and messaging, and translated it into a practical 90-day marketing plan designed to move members from TV Curious to TV Ready.
“Harriet took a detailed holistic view of my business's marketing challenges, and converted them into an easy to follow journey. She listened, and took on board concerns and challenges of the brief.
She brought her expertise to the job with a high level approach to strategy translating it into concrete conclusions and next steps.
The result being a solid 90 day plan involving granular detail of audience, content and strategy. Harriet is straight forward, focussed and intentional. Would highly recommend, feels like you're in safe hands.”
Lydia Esler, Founder, TV Curious Club & Studio 90
Buns of Joy
Buns of Joy needed to launch a new ecommerce brand into a competitive food-gifting market, build an audience from zero and create the foundations for repeat purchase.
I designed and led the marketing strategy and launch across positioning, ecommerce, CRM, social, PR and partnerships. The business hit its sales targets in years one and two, grew an engaged social audience to 2,000 without paid spend and built a strong repeat customer base.
“From the moment Harriet agreed to work with us, it was evident that her extensive marketing background would play a pivotal role.
However, perhaps Harriet’s most remarkable quality was her unwavering support and encouragement throughout the journey. Her genuine passion for our vision and belief in our potential served as a constant source of inspiration and motivation.
I wholeheartedly recommend Harriet to anyone seeking a driven and capable partner who goes above and beyond to deliver exceptional results.”
Leah Waring, Founder and Director, Buns of Joy
Satiate
Satiate was preparing to launch a new weight-maintenance app into an emerging category and needed clarity on who to target, how to position the offer and where to focus its launch activity.
I developed the pre-launch marketing strategy, defining priority audiences, positioning, messaging, channel strategy and the customer journey, leaving the founding team with a focused plan ready to test and scale.
“Working with Harriet was a real power play in unlocking clarity for my early-stage start-up as we moved into our first marketing phase. After 20+ years in the industry, she is genuinely one of the most audience-obsessed marketing and brand strategists I've worked with.
Harriet is fiercely curious and commercially grounded, both traits that are absolutely vital when solving a founder's biggest growth challenges. She has a deep understanding of the realities of time-poor early-stage founders, which meant our engagements were highly efficient, focused, and impactful.
I would highly recommend working with Harriet.”
Sophie Orlando, Founder, Satiate
Fresh Movement
Fresh Movement brings me in when it needs senior strategic and sector expertise for complex technology and gaming client work.
For Dell Technologies, I managed the development and marketing of two sector-specific webinar campaigns, aligning audience, messaging, client delivery and paid media. The activity generated 50+ new sales and marketing leads.
“Working with Harriet from HCxConsulting has been completely refreshing.
Her strategic insights and expertise in the retail tech sector are unmatched.
Coupled with that she is dependable and detail-oriented - a true asset to our team.”
Gareth Shuttleworth, Co-Founder, Fresh Movement
Clockwork Media
Clockwork Media had won Xbox’s global advertising localisation business and needed experienced support to onboard the account quickly and confidently.
I embedded with the agency for three months, training the team, joining Xbox stakeholder calls and establishing scalable localisation processes. The team was independently managing the programme within three months and the Xbox partnership was subsequently renewed.
“To keep it simple: Harriet is the reliable and honest professional you need to help your business succeed—just as she did for us!
Her guidance and expertise were invaluable in supporting the onboarding and rollout of the Xbox Global Advertising localisation work.”
Ciaran Burnard, Managing Partner, Clockwork Media
Wild Moments Floral Design
Wild Moments had strong credibility but was attracting too many lower-value enquiries. The challenge was to reposition the business for premium wedding clients.
I defined the luxury audience, refreshed the positioning and messaging, and developed the website, social and content strategy around their needs. The result was higher-value enquiries and a fully booked wedding pipeline.
“I cannot stress enough how much Harriet's strategies have helped my business in such a short period of time. Right from the beginning, Harriet did extensive research on my business and the industry I operate in.
This enabled her to understand my brand, objectives and target audience and create a tailored experience that went above and beyond my expectations.
Thanks to Harriet's expertise, I now have a creative and strategic approach to social media and online marketing.”
Hollie Day, Owner, Wild Moments Floral Design
Book a consultation to talk through your goals and challenges, and to see whether working together is the right fit.

