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Over Christmas (while everyone else in my house was in a Quality Street coma), I did something I should have done 18 months ago.   I mapped every client engagement since launching HCX Consulting. Every project. Every outcome.   The pattern?
“We’re creating content, but we’re not growing.”   I hear this constantly…   Here’s the truth: You’ve jumped straight to tactics (posting, emailing, updating) without answering the strategic questi
“Community” has become one of the most-used words in marketing. But I think we need to be more honest about what we actually mean. When most businesses say they want to “build a community”, what they really mean is: “I
If your marketing isn’t landing, you might be missing this one thing 👀 I don’t do competitor research to copy what’s working. I do it to find what everyone else is missing.   Here’s what I’m actually looking for: