Focused marketing strategy you can execute right away
You know your product. You know your customers. But somewhere between building the business and running it, the strategic thinking either got skipped or was done once and buried in a document you’ve not opened since.
The marketing strategy sprint is how you get it back: an intensive, 4-week engagement that rebuilds your proposition and go-to-market strategy from the ground up. Senior strategic thinking in a prioritised 90-day plan, delivered in weeks, not months, so every marketing decision has real direction behind it.
What the strategy sprint is and what it delivers
If your marketing feels scattered, it’s likely that you’re missing a clear foundation. Whether you’re just ramping up with your activity or the business has grown and your marketing hasn’t kept pace, the strategy sprint will give you clarity and a roadmap you can act on straight away.
Clarity on who you serve and how to reach them
Every decision comes back to audience. By building out detailed stakeholder profiles, we’ll define exactly who you serve, what makes you different, and how to reach them to make sure your positioning speaks directly to the people who matter. Your plan to reach them will have intentional, commercial focus instead of working around a generic buyer persona.
Strategy backed up with a practical, actionable plan
This isn’t about theoretical fluff or generic frameworks.
You'll be left with a rebuilt proposition and a go-to-market roadmap for the next 90 days and beyond – commercially focused, senior level, and ready to execute from day one.
Building a strategic foundation
It's about focus and strengthening what's underneath your marketing.
Getting clear on your audience, your positioning and your goals so that everything that follows builds on a dedicated foundation.
Who it’s for and who it’s not for
The strategy sprint works well for founder-led businesses with a proven offer, either as a jumping off point or as a focused reset button if your brand’s marketing journey lacks direction.
Let’s talk more if you:
Are generating revenue and marketing budget
Lack strategic direction for your existing marketing activity
Are preparing to hire your first marketing employee or Head of Marketing
Need strategic clarity before committing to fractional marketing leadership
This isn’t for you if:
You’re looking for execution – this is strategic support that sets you up to take action yourself. (If you need someone to lead implementation, align the people delivering it and stay accountable for progress, Fractional Marketing Leadership may be the better fit.)
You don’t have marketing budget available to implement the recommendations
You’re pre-revenue or still finding product-market fit
What you get
The strategy sprint is designed to create a plan based on the answers to the following core questions: Who are your actual customers? What makes you genuinely different? How do you reach them?
Once we’ve defined your stakeholder profiles, I’ll help you reframe your product proposition into a clear, marketable offering, set goals aligned to your growth plan and deliver a go-to-market strategy you can act on straight away.
Your detailed marketing strategy document will include:
Clear target audience definition and customer insights
Positioning and messaging framework
Channel prioritisation with rationale
90-day action plan with specific priorities and metrics
Budget recommendations and resource allocation guidance
With strategic clarity and an actionable roadmap, your go-to-market activity will gain the commercial focus you need for growth.
How it works
Week 1: Deep discovery
Pre-work client questionnaire and materials review
Competitor analysis and market positioning review
Audience research and customer insight gathering
Current marketing activity assessment
Weeks 2–3: Strategy development
90-minute strategy workshop (virtual) to align on goals and audiences
Marketing strategy document creation
Channel prioritisation and budget recommendations
Week 4: Roadmap and handover
90-day action plan with priorities
Final presentation and walkthrough session
Implementation guidance and next steps
Post-sprint follow-up
1 x 60-minute check-in call (within 90 days) to support implementation and answer questions
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Cost
£3,900 (one-time investment, paid upfront, ex VAT)
This includes the discovery phase, workshop, strategy development, documentation, and 90-day follow-up support.
Any expansion of scope will incur additional costs.
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Timeframe
4 weeks* from kick-off to final deliverable.
Strategy document delivered within 4 weeks of starting, with a follow-up check-in call scheduled during the next 90 days.
*Timeline depends on both my availability and yours for scheduled workshops and feedback sessions.
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Your access to me
You work with me personally throughout the entire sprint. Everything is based on direct access to senior strategic thinking.
Alongside the scheduled workshop and calls, I will be in touch via email for quick questions and clarifications throughout the 4-week period.
Impact and outcomes of a marketing strategy sprint
Some examples of the benefits the strategy sprint can deliver
A cohesive strategy tying together your previously scattered marketing activity
Expert external validation (or supportive challenging) of your current marketing direction
Strategic clarity and a clear view of what needs ongoing leadership, what the existing team can deliver, and whether fractional support is the right next investment
A clear marketing plan to ensure you deploy your funding effectively, are clear on who owns each action and know how progress will be measured
Clarity around a new marketing hire – both their role and what they should focus on
Many sprint clients move on to fractional marketing leadership within 6 months for ongoing support with implementation. Others use the sprint to gain clarity before hiring full-time. Whichever path you choose, the sprint gives you the focus you need to make that decision with confidence.
Recent success stories:
Wild Moments Floral Design: Repositioned the business around its luxury audience, helping generate higher-value enquiries and a fully booked wedding pipeline.
TV Curious Club: Turned a gap between audience engagement and conversion into clear positioning, customer journeys and a focused 90-day marketing plan, delivered in four weeks.
Satiate: Crafted an early-stage health-tech proposition into a focused pre-launch strategy, with clear audiences, messaging, priority channels and a customer journey ready to test and scale.
Score Queens: Took a pre-revenue proposition from start to launch-ready, with a GTM strategy, priority audiences, channel plan and launch content built around the 2026 World Cup opportunity.
Love & Legacy: Built the marketing foundations for a new celebrant business from the ground up, giving the founder the clarity and strategy to confidently move into launch.
Frequently Asked Questions
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The strategy sprint is a structured 4-week engagement that delivers a targeted strategy document, a prioritised 90-day action plan, and includes a follow-up session once you’re in the implementation stage.
It’s not advice given in a room and forgotten or a deck that gets filed away. Everything is tailored to where your business actually is, the budget and resources you have available, and the decisions you need to make next. You’re left with something you can act on immediately with confidence and focus.
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Absolutely, in fact it’s often even more valuable in that situation.
The strategy sprint creates a layer that gives everyone else clear direction. If you have people executing but no coherent strategy tying everything together, this is a solution to the gap that can form between activity and results. Agencies and in-house teams both tend to perform better when there’s a clear brief to work from.
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You’ll need to complete a pre-work questionnaire at the start, there’s a 90-minute strategy workshop in the second week, and I’ll deliver a final presentation to you at the end. Outside those touchpoints, the work happens on my side.
Most founders find it takes around 3–4 hours of their time across the whole engagement. Which is the entire point of the strategy sprint: access to senior thinking that doesn’t require heavy lifting from you.
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Businesses that are generating revenue and have some marketing activity already in place but know something isn’t working and can’t put their finger on what.
It’s also a strong fit for significant growth moments; ideal for founders preparing to make their first marketing hire, or teams about to invest significantly in a campaign or channel wanting confidence in their strategy before committing budget.
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You’ll get your full strategy document, a tailored 90-day action plan, and a 60-minute check-in call within 90 days to support you with implementation. Some clients take the strategy and run with it using their existing team. Others use it as the foundation to move on to fractional marketing leadership. The strategy sprint is designed as a standalone offering, so the next steps are entirely down to you.
Strategic experience I bring
Before founding HCxConsulting in 2023, I spent 15 years at Microsoft, progressing from UK consumer marketing into EMEA and global Xbox roles. I now bring 17+ years of marketing experience to growing brands, applied hands-on and at pace.
Everything I do starts with audience: who you're really talking to, and what will actually move them. It's how I help clients grow with confidence, not guesswork.
