A senior marketing partner for high-stakes pitches and key accounts
Add senior strategic marketing capability when a pitch or client account needs more depth. I work alongside your team to sharpen the response, hold the strategic thread and help deliver at pace.
Bringing 17 years’ global marketing experience, I can jump right in to add senior expertise when it matters.
What I add to your in-house capability
Strategic support, embedded in your team, when you need it. Senior input on positioning, pitch strategy, and campaign execution.
Senior delivery capacity
Need more time or specialist experience than your team has available but can’t justify a full-time hire?
Partnering with me gives you access to senior strategic and delivery capability to ensure you can always deliver exceptional work.
Fast activation
Having spent 15 years leading global marketing campaigns at Microsoft/Xbox across UK, EMEA, and global markets,
I’m useful from week 1, not month 3. There’s pattern recognition from working with agencies at scale that means I work at pace and don’t need handholding.
Capability transfer
Alongside pitch support and client delivery, I work on building capability within your agency – integrating with your team so they expand their own expertise, not just watch a deck get handed over.
This isn't strategic oversight from a distance. It's pitch decks, client-facing work, campaign delivery, and team training – whatever the account actually needs.
Big-brand credentials
Whether the client is an established name or an ambitious challenger brand, if your pitch needs strengthening with specialist expertise, I can provide the senior brand credibility you need to win the work.
Particularly if they’re in the tech, retail, gaming, or consumer space.
How it works
Partnerships are shaped around where you most need specialist support. Consider me your senior strategic resource to be deployed where I’ll have the biggest impact.
Depending on where you are with the account, partnership might look one of two ways.
Pitch partner
Supporting winning pitches through:
Brand strategy development, competitive positioning and pitch deck building
Marketing campaign development, focusing on the right channels and messaging
Client-facing presentation support where specialist credibility will make a difference
Delivery partner
Everything covered by pitch partnership plus embedded delivery support:
Client strategy and campaign delivery for key accounts
Same-day response for client emergencies
Monthly planning sessions to align on upcoming client need
Most partnerships start with a pitch and move to delivery once you’ve won the account and need ongoing support.
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Timeframe
Partnerships typically run for 3–12 months depending on objectives.
Pitch support is often shorter, running 3–6 months until you win the client and establish your relationship.
Delivery partnerships will run for 6–12 months as we embed capability within your team.
Minimum 2-month commitment to ensure proper integration with your team and approach.
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Cost
From £2,600/month depending on partnership scope and support intensity.
For ongoing delivery, my fees are structured as a monthly retainer with flexibility to scale up/down according to client workload and pitch cycles.
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Your access to me
Unlike a project-based agreement, working together in partnership means I understand your team, your clients, and how you operate. When a pitch or client emergency happens, I can move quickly and efficiently, without ramp-up time.
I only work with 3–4 agency partners at a time to ensure depth, quality, and proper focus when you need it most.
The difference a senior strategic agency partnership can make
Rather than lacking the specialist credibility to secure work, win more pitches by demonstrating senior expertise
Deliver exceptional work to client expectations thanks to on-demand access to senior expertise without the full-time hire
Avoid expensive hiring mistakes by building in-house senior marketing capability through team training and knowledge transfer
With priority access you can stop scrambling for specialists when you land high-stakes work – you have consistent capability at your disposal
Expand your client base with confidence – from challenger brands to household names
Recent success stories:
Boo Agency + Xbox: Added specialist retail and Xbox expertise to the pitch team, helping Boo secure a major North America contract before embedding for six months to build the processes and capability behind its delivery.
Clockwork Media + Xbox: Embedded specialist Xbox expertise into the agency to support the onboarding and rollout of a high-stakes global advertising localisation programme, helping establish the foundations for a successful long-term client relationship.
Fresh Movement + Dell: Added senior marketing support to client delivery, managing the development, rollout and promotion of Dell's vertical specific webinars, generating new sales and marketing leads.
The Doers + Karavel: Joined the agency as senior strategy lead, turning founder, customer and competitor insight into differentiated positioning, dual-buyer messaging and a complete GTM strategy delivered in four weeks.
Longer-term success often looks like transitioning capability in-house once your team is trained and confident.
Frequently Asked Questions
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It depends if you need pitch support, delivery support, or both. For pitches, I come in early, help shape the strategic response, and can present alongside your team where my specialist credibility will make a difference.
For ongoing delivery, I embed with your team on the client account, providing strategic direction and senior oversight so the work lands at the right level.
The structure of our partnership is always shaped around what you need, not a fixed template.
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Yes, completely. I’m comfortable working transparently as a named partner or behind the scenes, depending on what suits your client relationship.
Most agency partnerships are confidential as a matter of course. I only work with 3–4 agency partners at a time to reduce the risk of client conflict and discuss any potential areas for concern openly before we begin.
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2 months. Beyond that, it depends on the scope. Project-based pitch support can work on a shorter basis, while embedded delivery partnerships typically run longer to make the integration worthwhile.
We’d agree the right structure at the start based on what you’re trying to achieve and build in flexibility from there.
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Technology, gaming, and retail are where my background is deepest, having spent 15 years at Microsoft and Xbox leading global campaigns. I also have strong experience in consumer health, D2C, FMCG and B2B services.
For agencies pitching or servicing clients in those spaces, my specialist credibility is something your team can draw on directly, whether that’s in the room with the client or shaping the work behind the scenes.
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Everything is covered by a mutual NDA before any work begins. I also work with a deliberately small number of agency partners specifically to avoid conflicts and to ensure I give each partnership proper focus. You’re not one of 50 clients; you have consistent, prioritised access.
Strategic experience I bring
Before founding HCxConsulting in 2023, I spent 15 years at Microsoft, progressing from UK consumer marketing into EMEA and global Xbox roles. I now bring 17+ years of marketing experience to growing brands, applied hands-on and at pace.
Everything I do starts with audience: who you're really talking to, and what will actually move them. It's how I help clients grow with confidence, not guesswork.
