Fractional marketing leadership for growing brands ready to move beyond reactive marketing
Your brand hasn't grown by accident. But somewhere along the way marketing became the thing that gets figured out later – reactive and lacking direction.
Bringing in a strategic fractional marketing lead means having someone own the agenda, set the priorities and help your team make faster decisions about budgets, channels, hiring and growth.
Hands-on senior marketing leadership, working directly alongside you at the speed your business needs, combining global strategic expertise with a dedicated, personal approach.
The same expertise that helped K&N achieve 40%+ year-on-year growth, built Buns of Joy’s marketing engine from the ground up, and kept Self Space’s B2C and B2B marketing moving at pace.
What fractional marketing leadership is and what it delivers
If you're spending on marketing without knowing what it's actually doing for you, that's not a you problem – it's a sign the marketing itself is reactive and lacks purpose, with no one steering it. Fractional leadership fixes that: someone senior, embedded in your business, making sure every activity is working toward the same goal as you scale.
Big-brand strategic thinking, personal delivery
You get the frameworks, expertise and solid brand thinking – without the deck that gets filed away because you don’t know how to bring it to life.
I don't deliver a strategy and disappear; I stay hands-on throughout our partnership. Combining strategic oversight with practical coordination ensures sales, marketing and agency partners are all working towards the same commercial goals.
Senior expertise, start-up speed
Benefit from playbooks usually require 6-figure budgets and full-time hires, adapted to provide the focus, clarity, and action your business needs for growth.
I’ve done this across sectors and growth stages, so I recognise your situation faster than someone starting from scratch – no ramp-up, ready to go from day one.
It starts with audience, every time
Every decision – what to say, where to focus, what to cut – comes from the same questions: who are you talking to and what do they care about?
Most marketing challenges arise because this thinking never took place.
Getting it right is what makes everything else – your messaging, your channels, your priorities – work together instead of pulling in different directions.
Who it’s for and who it’s not for
Fractional marketing leadership works for brands that have outgrown reactive marketing and are looking for clarity, direction, and confident decision making as they grow.
Let’s talk more if you:
Have revenue and are preparing for growth, investment, or to scale
Have a gap in your in-house capability but aren't ready for a £100K+ full-time hire
Want a strategic partner in your corner so you can make faster, better decisions about budgets, channels, hiring and growth without second-guessing yourself
This isn’t for you if:
You want execution without the strategic leadership
You have a short-term project in mind – minimum 6-month commitment required
You’re pre-revenue or still finding product-market fit
What you get
When you bring me in as fractional marketing lead, you gain senior marketing expertise across your brand, growth, and delivery. One person holding the full picture, so nothing gets lost between strategy and execution.
I take ownership of the marketing agenda: setting strategy and priorities, aligning agencies and in-house teams, shaping budgets and measurement, and making sure delivery supports your commercial goals. You have one experienced person holding the full picture and accountable for progress rather than just giving advice from the side lines.
Go-to-market and launch strategy
Building the full strategy, covering positioning, audience, channels, and the systems that get it live, from CRM to e-commerce to partnerships
Commercial decision making
Budget allocation, measurement and performance reporting, and annual and quarterly marketing planning and prioritisation
Campaign direction and oversight
Setting the strategic direction, briefing the right people, keeping activity connected across channels and ensuring delivery stays aligned to the commercial objective
Retail and partner strategy
Activity audits, growth roadmaps, and account plans that turn partner relationships into commercial results
Capability building: Working alongside agencies or in-house teams to set up scalable delivery processes, lift category expertise under pressure, and design roles for future recruitment
This can look like:
One strategic marketing lead means joined up thinking across your teams and channels. You get to make clear, informed marketing decisions, set priorities, and focus on growth when there are competing demands.
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Your access to me
I only work with 2–4 clients at any time to ensure depth and quality for everyone
This isn't advice from the sidelines. I hit the ground running, sitting close to the business and holding context over time, to help you prioritise what matters so your marketing effort translates into real progress.
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Timeframe
Minimum 6-month commitment, with full transformations typically taking 12–18 months.
Most clients work with me until they've reached their next milestone – whether that's building in-house capability, hiring a full-time marketing lead, or achieving a specific growth target.
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Cost
From £2,600–£5,200/month depending on scope, intensity, and business complexity.
My fees are structured as an ongoing monthly retainer with quarterly reviews to ensure continued alignment and value as you scale.
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How it works
4–8 days per month of strategic and hands-on support, shaped around your business rather than a fixed schedule
Weekly check-in calls, plus ongoing collaboration via email/Slack/Teams
Monthly strategy sessions and reporting against your marketing strategy and growth milestones
Quarterly business reviews to measure ROI and evolve plans
Impact and outcomes of fractional marketing leadership
Some examples of the transformation fractional marketing leadership can deliver:
From scattergun marketing activity with unclear outcomes to clear priorities, knowing exactly where to put the next £20k and what not to fund
From reactive marketing to a prioritised plan tied to commercial milestones
From chasing distractions and shiny objects to focusing on what moves the business forward
From no one holding strategy together to having a trusted, experienced voice in the room owning the agenda and aligning the brief, priorities and definition of success
Success often looks like outgrowing fractional support altogether – hiring full-time, building in-house capability, or scaling beyond what fractional can deliver. That's the transformation I'm here to help you achieve.
Fractional leadership in action
A few examples of what that has looked like for businesses I've worked with:
K&N: Turned disconnected marketing across APAC and LATAM into a scalable regional approach, supporting 40%+ year-on-year growth.
Buns of Joy: Built the marketing strategy and growth engine from the ground up, hitting year-one and year-two sales targets before helping the business reach the point where marketing could be brought in-house.
Self Space: Stepped into the marketing leadership team during a critical period, keeping B2C and B2B marketing moving at pace while delivering key campaigns, a new ABM motion and the brand marketing plan.
Frequently Asked Questions
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You get experienced leadership at marketing-director level without waiting through recruitment, notice periods and onboarding. For most businesses, fractional support gives you focused marketing leadership at the point you need it, before a permanent hire is the right next step.
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Typically, 4–8 days a month, shaped around your business rather than a fixed schedule – more during launches or planning periods, less during quieter ones. I work with a small number of clients at a time so I can give each business proper attention, hold context over time, and be available when things need to move quickly.
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Less time than you’d expect. I’ve led marketing across multiple sectors, business models, and growth stages, so the pattern recognition is already there. The first few weeks will be about understanding the specifics of your business, your customers, and what’s already been tried. If we’ve worked together on a Strategy Sprint first, that process is significantly accelerated because you’ll already have the strategic foundation in place.
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If you're spending money on marketing without confidence in where it's going, that's the signal. Whether decisions are being made reactively, there's budget but no clear direction, or you’re preparing for a significant moment – a funding round, a new market, or a step change in growth – fractional support exists to give you the clarity, focus and confidence you need.
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The goal is always to build something that doesn't depend on me. That might mean you've hired a full-time marketing lead, built a stronger in-house team, or reached a stage where the strategy is embedded and running on its own. K&N grew over 40% year-on-year during our time together, and Buns of Joy scaled to a multi-site operation and brought marketing fully in-house. Both are outcomes I'm proud of.
Strategic experience I bring
Before founding HCxConsulting in 2023, I spent 15 years at Microsoft, progressing from UK consumer marketing into EMEA and global Xbox roles. I now bring 17+ years of marketing experience to growing brands, applied hands-on and at pace.
Everything I do starts with audience: who you're really talking to, and what will actually move them. It's how I help clients grow with confidence, not guesswork.
