Clear marketing leadership for your next stage of growth
You know your business inside out. I bring the external perspective and fractional marketing leadership to turn reactive activity into clear priorities, joined-up delivery, and measurable progress.
With 17+ years in marketing, including 15 years at Microsoft and Xbox, I work alongside growing brands and agency teams when they need experienced leadership on a flexible, embedded basis.
How we can work together
Fractional Marketing Leadership
Hands-on fractional marketing leadership for brands that have outgrown reactive activity and need someone experienced to own the agenda, set clear priorities and keep delivery moving.
Big-brand expertise at start-up speed.
Agency Partnership
Senior marketing capability to help your agency win and deliver standout marketing campaigns.
Strategic support embedded in your team when you need it, without increasing internal headcount. Senior input on positioning, pitch strategy, and campaign execution.
Marketing Strategy Sprint
A focused 4-week strategic foundation for growth.
An ideal jumping off point for founder-led businesses or as a focused reset button if your brand’s marketing journey lacks a clear plan for your team to work from.
What my clients say…
Audience-obsessed strategic marketing partner for brands, founders, and agencies
A trusted voice of senior expertise to challenge your thinking and drive growth. Clear, strategic direction and a safe pair of hands to keep the plan moving.
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Audience clarity
A focus on audience to help you understand who you serve, how to reach them, and what to do next.
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Strategic & practical
Senior, big-brand experience combined with a founder's speed and hands-on approach. You get strategic thinking and practical plans – roadmaps you can execute from day one.
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Confident decisions
With clear strategic direction in place, marketing decisions become faster, easier, and aligned to your wider business goals.
My approach to fractional marketing leadership
Honest and open
I lead with honesty and clear thinking, so you always know where you stand. I’ll tell you what’s working, what isn’t, and where to focus next, giving you confidence that marketing decisions are grounded and considered.
Audience obsessed
I advocate for your customers at every stage, grounding strategy in real customer needs, behaviours, and motivations. I'm focused on understanding who you serve and what drives them - ensuring your positioning and priorities are shaped by insight, not assumptions.
Straightforward style
I’m straight talking and avoid unnecessary jargon. I focus conversations on the decisions that matter – budget, channels, priorities and ownership, so your team leaves knowing what happens next.
Experience that translates into action
Before founding HCxConsulting in 2023, I spent 15 years at Microsoft, progressing from UK consumer marketing into EMEA and global Xbox roles. I now bring 17+ years of marketing experience to growing businesses: clear thinking, faster decisions and direct access to the person doing the work.
What this means for you: access to strategic frameworks that usually require six-figure budgets and full-time hires, adapted for the speed and focus your business needs.
Let’s talk about your next stage of growth
If marketing feels complex, reactive, or harder than it should be, a conversation can help clarify what's really needed and whether working together makes sense.
Interested in working together?
Book a short, no-pressure conversation to talk through your goals and see if we're the right fit.
FAQs
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The first step is a short consultation.
We’ll have a no-pressure conversation about your business, what’s currently challenging, and what you’re trying to achieve. From there, I’ll recommend whether a Marketing Strategy Sprint, Fractional Marketing Leadership, or an Agency Partnership is best for you, or let you know if I’m not the right person to help. (If this is the case, I’ll do my best to recommend someone else who is.)
Having this initial call ensures we only move forward if it feels like a good fit on both sides
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I offer three packages: Marketing Strategy Sprint (£3,900), Fractional Marketing Leadership (from £2,600/month), and Agency Partnership (from £2,600).
Pricing is based on strategic value, not day rates. Once we've discussed your needs, I'll recommend the right option and outline the investment before any work begins.
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I work directly with challenger brands, founders, leadership teams, and agencies who are ready to invest in marketing strategically.
My best-fit clients typically:
Have revenue of £250k+
Need senior marketing direction rather than tactical execution
Are ready to make decisions and act, not explore ideas indefinitely
If you’re very early stage or looking for hands-on delivery support only, I may not be the right fit.
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That depends on the type of engagement.
Marketing strategy sprint is a defined strategic project, typically completed over 4 weeks.
Fractional marketing leadership and agency partnerships are usually ongoing, allowing enough time to create clarity, embed direction, and see meaningful progress. Fractional marketing leadership has a minimum six-month commitment, and agency partnerships start from a minimum of two months.
We’ll always agree expectations and timelines upfront, so there are no surprises.
