Marketing covers everything from digital channels and content to partnerships and customer loyalty. This guide explains the main areas of marketing and helps you choose the right mix of methods for your goals, audience, and stage of growth, so your marketing works smarter, connects better, and drives real results.

Want to increase sales but not sure where to focus your marketing? This post shares seven proven strategies - from creating a clear offer and using social proof to nurturing leads and selling to existing customers - to help you grow sustainably.

Discover my best practices for social media marketing to grow your product-based business. Learn how to define your brand identity, showcase products in relatable contexts and build authentic relationships with your audience. I cover how critical it is to analyse engagement, test new ideas and adapt your strategy so social media becomes a powerful tool for customer loyalty and sales growth.

Understanding your competitor’s marketing strategy is essential for any business that wants to stand out. Competitor analysis helps you see how rivals position, promote, and sell their products; revealing opportunities to differentiate your own. My methodical approach shows you what customers value, where competitors fall short, and how you can refine your own strategy to win loyalty and drive sales. Learn how to analyse competitors effectively and use those insights to strengthen your brand positioning.

Discover how a marketing strategy framework can streamline decision-making and foster sustainable growth for your business. Avoid random marketing efforts and achieve consistency and success by prioritising impactful strategies tailored to your business objectives. Partnering with a consultant like me can simplify the process, providing tailored insights and support for long-term success.

Let’s explore strategic marketing tactics used by global brands like Apple, Nike, and Spotify, and adapt them for small businesses. In my blog I will explain how to create emotional connections, community engagement, regional relevance, and personalised experiences to grow loyalty and reputation, regardless of budget size.

Have you checked in with your audience lately? Customer needs evolve over time, and it’s essential to stay ahead of these changes to maintain strong connections and effective marketing. In this post, I share how you can identify shifts in your audience's needs by analysing buying patterns, reading reviews, conducting surveys, and more.

In this post, we’ll walk through the key steps to developing an effective content marketing plan that aligns with your business goals and resonates with your audience, because they should always be the foundation of everything you do!

Marketing trends evolve quicker than ever; we’ve seen a massive change just since the pandemic! And brands constantly decide what trends align with their business goals and customer expectations. Here is a look at some key retail and consumer marketing trends and how to decide which ones are right for your business. 

How have my life experiences led me to deliver the type of marketing I do today?

Whether it's being a parent, being involved in a community group, or championing a subject you are passionate about all these experiences outside of work can have a huge influence on how you work as a marketer, and how you understand people and talk to them.

What experiences have you had which influenced the way you work as a marketer? 

Do you spend enough time with your customers?

The payoff with events may not be huge short-term growth of social followers or new orders for your product or service, but the long-term gains can be incredible.

It allows you to validate your strategy and gain insightful feedback which guides you on a path to sustainable growth and drives loyalty.

Have you ever been to the supermarket before when you are hungry and don’t have a list?

Did you come out with a basket full of food but nothing to eat for dinner?

This is like creating a marketing activity plan without first building the strategy.

You buy lots of things you like but they don’t create anything useful.

Spending time on your marketing strategy first is essential if you want to build an activity plan which delivers on your business objectives.

You know your brand inside out… but you are not sure how to translate that into marketing...

Your customers trust you, your product, and the way you communicate. That trust has built a strong, lasting bond between your brand and your audience.

But when it comes to streamlining your marketing plans and managing campaigns, things can feel overwhelming, right?

Being a brand expert doesn’t automatically make you a marketing strategist. That's where a dedicated marketing consultant can make all the difference, taking your deep knowledge of your brand and elevating it to new heights.

Winning hearts and minds: Crafting compelling marketing content that leaves them wanting more.

Here are my key steps to understanding your audience and creating content which delights them and inspires action.