How have my life experiences led me to deliver the type of marketing I do today?

Whether it's being a parent, being involved in a community group, or championing a subject you are passionate about all these experiences outside of work can have a huge influence on how you work as a marketer, and how you understand people and talk to them.

What experiences have you had which influenced the way you work as a marketer? 

Do you spend enough time with your customers?

The payoff with events may not be huge short-term growth of social followers or new orders for your product or service, but the long-term gains can be incredible.

It allows you to validate your strategy and gain insightful feedback which guides you on a path to sustainable growth and drives loyalty.

Have you ever been to the supermarket before when you are hungry and don’t have a list?

Did you come out with a basket full of food but nothing to eat for dinner?

This is like creating a marketing activity plan without first building the strategy.

You buy lots of things you like but they don’t create anything useful.

Spending time on your marketing strategy first is essential if you want to build an activity plan which delivers on your business objectives.

You know your brand inside out… but you are not sure how to translate that into marketing...

Your customers trust you, your product, and the way you communicate. That trust has built a strong, lasting bond between your brand and your audience.

But when it comes to streamlining your marketing plans and managing campaigns, things can feel overwhelming, right?

Being a brand expert doesn’t automatically make you a marketing strategist. That's where a dedicated marketing consultant can make all the difference, taking your deep knowledge of your brand and elevating it to new heights.

Winning hearts and minds: Crafting compelling marketing content that leaves them wanting more.

Here are my key steps to understanding your audience and creating content which delights them and inspires action.