A key factor in unlocking new clients and projects for HCxConsulting has been to partner with other dynamic agencies and freelancers in the industry, creating solutions-focused teams, built for purpose, with complimentary skill sets.

This approach unlocks the best value for clients, bringing together the best in the industry to help them with their marketing campaigns and projects.

The retail and consumer marketing landscape is constantly evolving, with changes in buying habits, shifts in social platform preferences and new trends influencing our behaviour all the time.

To keep your marketing strategy relevant, targeted and effective you need to review it regularly, understand how your campaigns are performing and evolve with your audience needs.

Here is a glimpse into my approach when creating a successful marketing strategy foundation.

Confused about where to start with creating a marketing plan, lacking a solid strategy foundation from which to build, scattered ineffective campaigns, and processes which don’t enable your best work?

I know how you are feeling… and I can transform your marketing with HCxConsulting and together we can drive your business growth and impact with your audience.

How have my life experiences led me to deliver the type of marketing I do today?

Whether it's being a parent, being involved in a community group, or championing a subject you are passionate about all these experiences outside of work can have a huge influence on how you work as a marketer, and how you understand people and talk to them.

What experiences have you had which influenced the way you work as a marketer? 

The valuable skills and experiences from my past roles provide my customers with a refreshing and exciting way to drive their strategic marketing campaigns.

Recently I’ve had some excellent conversations and insightful guidance from my peers and one of the standout strengths we focused on was how I am the "Ultimate Connector."

What does being the "Ultimate Connector" mean for you as a client?

How does it contribute to the growth and success of your business, project or campaign?"

Have you ever been to the supermarket before when you are hungry and don’t have a list?

Did you come out with a basket full of food but nothing to eat for dinner?

This is like creating a marketing activity plan without first building the strategy.

You buy lots of things you like but they don’t create anything useful.

Spending time on your marketing strategy first is essential if you want to build an activity plan which delivers on your business objectives.

Is it possible to translate brand marketing well in retail?

Taking your brand marketing campaigns through 3rd party retail can be tricky as the goals are often different.

In my experience it is possible and can be done well, however, there are some key elements to nail to drive success, here are my tips and guidance.

You know your brand inside out… but you are not sure how to translate that into marketing...

Your customers trust you, your product, and the way you communicate. That trust has built a strong, lasting bond between your brand and your audience.

But when it comes to streamlining your marketing plans and managing campaigns, things can feel overwhelming, right?

Being a brand expert doesn’t automatically make you a marketing strategist. That's where a dedicated marketing consultant can make all the difference, taking your deep knowledge of your brand and elevating it to new heights.

Winning hearts and minds: Crafting compelling marketing content that leaves them wanting more.

Here are my key steps to understanding your audience and creating content which delights them and inspires action.

Being a small business means that the service I provide to every client must be outstanding. My clients choose me because of the marketing skills, approach and experience I bring, which translates into value for them and their customers.

Here is a bit more info on the process of working with me and what my clients say.