My Blog
I share practical perspectives on marketing, growth, and decision-making based on my work with founders, leadership teams, and agencies.
These posts explore what I’m seeing across retail, direct-to-consumer, and global brands, with a focus on clarity, priorities, and making marketing work harder without adding unnecessary complexity.
How to choose the right marketing trend for your business
Marketing trends evolve quicker than ever; we’ve seen a massive change just since the pandemic! And brands constantly decide what trends align with their business goals and customer expectations. Here is a look at some key retail and consumer marketing trends and how to decide which ones are right for your business.