My Blog

Come here to find the latest insights, trends and best practices across retail and consumer marketing.

Enjoy my expertise in bitesize chunks with my opinions and top tips included too!

Marketing Consultant Harriet Cox Marketing Consultant Harriet Cox

Embracing collaboration and working with other marketing agencies creates a more valuable result

A key factor in unlocking new clients and projects for HCxConsulting has been to partner with other dynamic agencies and freelancers in the industry, creating solutions-focused teams, built for purpose, with complimentary skill sets.

This approach unlocks the best value for clients, bringing together the best in the industry to help them with their marketing campaigns and projects.

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Marketing Consultant Harriet Cox Marketing Consultant Harriet Cox

I know how you are feeling…

Confused about where to start with creating a marketing plan, lacking a solid strategy foundation from which to build, scattered ineffective campaigns, and processes which don’t enable your best work?

I know how you are feeling… and I can transform your marketing with HCxConsulting and together we can drive your business growth and impact with your audience.

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Marketing Strategy Harriet Cox Marketing Strategy Harriet Cox

Can you deliver authentic marketing without understanding your authentic self?

How have my life experiences led me to deliver the type of marketing I do today?

Whether it's being a parent, being involved in a community group, or championing a subject you are passionate about all these experiences outside of work can have a huge influence on how you work as a marketer, and how you understand people and talk to them.

What experiences have you had which influenced the way you work as a marketer? 

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Marketing Consultant Harriet Cox Marketing Consultant Harriet Cox

🗝️ Unlocking the power of connection

The valuable skills and experiences from my past roles provide my customers with a refreshing and exciting way to drive their strategic marketing campaigns.

Recently I’ve had some excellent conversations and insightful guidance from my peers and one of the standout strengths we focused on was how I am the "Ultimate Connector."

What does being the "Ultimate Connector" mean for you as a client?

How does it contribute to the growth and success of your business, project or campaign?"

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Marketing Consultant Harriet Cox Marketing Consultant Harriet Cox

Aligning work styles is key to success in any partnership.

When you collaborate with a consultant or freelancer, their working style may not be top of your list of things to consider.

💡 However, it is a crucial factor you cannot ignore if you want to have a mutually beneficial relationship.

➡️ Alignment and agreement on working styles are just as important in a client-consultant relationship as in an employee-employer relationship.

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Marketing Strategy Harriet Cox Marketing Strategy Harriet Cox

What makes a great marketing strategy?

Have you ever been to the supermarket before when you are hungry and don’t have a list?

Did you come out with a basket full of food but nothing to eat for dinner?

This is like creating a marketing activity plan without first building the strategy.

You buy lots of things you like but they don’t create anything useful.

Spending time on your marketing strategy first is essential if you want to build an activity plan which delivers on your business objectives.

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Marketing Strategy Harriet Cox Marketing Strategy Harriet Cox

Being a brand expert doesn’t automatically make you a marketing strategist.

You know your brand inside out… but you are not sure how to translate that into marketing...

Your customers trust you, your product, and the way you communicate. That trust has built a strong, lasting bond between your brand and your audience.

But when it comes to streamlining your marketing plans and managing campaigns, things can feel overwhelming, right?

Being a brand expert doesn’t automatically make you a marketing strategist. That's where a dedicated marketing consultant can make all the difference, taking your deep knowledge of your brand and elevating it to new heights.

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Marketing Consultant Harriet Cox Marketing Consultant Harriet Cox

Asking for feedback is essential

Being a small business means that the service I provide to every client must be outstanding. My clients choose me because of the marketing skills, approach and experience I bring, which translates into value for them and their customers.

Here is a bit more info on the process of working with me and what my clients say.

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If you’re looking for a new marketing partner, then I’d love to chat!

Simply, book a free consultation with me and we can find out if we’re a good fit to move forward.