My Blog
I share practical perspectives on marketing, growth, and decision-making based on my work with founders, leadership teams, and agencies.
These posts explore what I’m seeing across retail, direct-to-consumer, and global brands, with a focus on clarity, priorities, and making marketing work harder without adding unnecessary complexity.
Reach is dead. Retention is everything.
The marketing playbook of "more reach, more impressions" is over. In 2026, platforms reward connection over volume, and the businesses winning are the ones who know exactly who they're talking to. With 15 years at Microsoft/Xbox and 17+ years in marketing, I break down why retention is now the strategy that matters, and what founders and scaling brands should do about it.