Marketing covers everything from digital channels and content to partnerships and customer loyalty. This guide explains the main areas of marketing and helps you choose the right mix of methods for your goals, audience, and stage of growth, so your marketing works smarter, connects better, and drives real results.

A localisation marketing strategy goes beyond simple translation, it’s about adapting your brand voice, messaging, and campaigns to suit the culture, language, and preferences of each target market. From tone of voice and imagery to payment options and idioms, localisation builds trust, boosts conversions, and strengthens customer loyalty. Whether you’re a global brand or an SME, tailoring content to local audiences turns your business from an outsider into a familiar face, helping you connect, engage, and grow in any region.

How have my life experiences led me to deliver the type of marketing I do today?

Whether it's being a parent, being involved in a community group, or championing a subject you are passionate about all these experiences outside of work can have a huge influence on how you work as a marketer, and how you understand people and talk to them.

What experiences have you had which influenced the way you work as a marketer? 

Are you looking to find ways to improve local relevance with your marketing campaigns?

Here I talk about the top things to consider to make your campaigns locally relevant while remaining globally consistent.