My Blog
I share practical perspectives on marketing, growth, and decision-making based on my work with founders, leadership teams, and agencies.
These posts explore what I’m seeing across retail, direct-to-consumer, and global brands, with a focus on clarity, priorities, and making marketing work harder without adding unnecessary complexity.
Do you spend enough time with your customers?
Do you spend enough time with your customers?
The payoff with events may not be huge short-term growth of social followers or new orders for your product or service, but the long-term gains can be incredible.
It allows you to validate your strategy and gain insightful feedback which guides you on a path to sustainable growth and drives loyalty.
Small changes, BIG impact. Here’s how….
Ensuring customers have a frictionless online experience is essential. Checking and improving all the key details can be time consuming but it is critical to ensure your customers have a great experience and come back again and again.