How I help scaling businesses decide on their marketing strategy
When you're scaling your business, marketing can become ridiculously confusing. There are endless choices, countless channels, and a constant stream of advice about what you should be doing. It's easy to feel pulled in every direction - especially when you see competitors experimenting with the newest platforms or investing in attention-grabbing tactics.
Here's the truth: most of that noise doesn't matter.
What matters is knowing your customers so well that your marketing strategy becomes obvious.
Stop guessing. Start with your audience.
When you work with me, we don't start with tactics. We don't start with trends. We start with the only thing that actually matters: who are your customers?
Your strategy comes from understanding your audience better than anyone else and providing them with a solution they'll come back for and recommend. Everything and I mean everything begins with who you're speaking to.
Scaling companies often have a rough idea of their customers, but that clarity gets diluted as they grow. New products, new markets, new priorities - suddenly what was once crystal clear becomes muddied with assumptions.
My approach is to strip things back and get clear on three fundamental questions:
Who are your highest-value customers?
What do they care about, struggle with, and respond to?
Where do they already spend their time?
When you know your audience inside out, you stop spreading yourself thin. You stop choosing channels out of FOMO. You start speaking directly to the people who matter most, with messages that land.
Choosing channels that actually work
Once we understand your audience, the channel strategy becomes straightforward. We're not picking tactics based on what worked for someone else's business or what's trending on social channels this week. We're selecting the approaches that align with how your customers already behave.
Here's what that looks like in practice:
Organic content that builds genuine connection
For audiences who value authenticity and spend time on social platforms, strong organic content builds trust, nurtures community, and turns interest into action. When I worked with Wild Moments Floral Design, we aligned the brand with premium positioning and created seasonal campaigns with supportive content strategy for their dream customers - the ones who don't just buy flowers but invest in experiences.
Long-term brand journeys for trust-driven sectors
Some audiences need more than beautiful content - they need trust. This comes through long-term nurturing, personalised messaging, and authentic communication that cuts through surface-level noise. For Berkshire Menopause Clinic, we built a content strategy that prioritised education and empathy over quick conversions. The result? A steady stream of clients who felt genuinely informed and supported before they ever booked a consultation. In healthcare, that trust isn't optional - it's everything.
Partnerships that expand reach without diluting trust
When your audience engages with complementary brands, collaborations can expand your reach while maintaining credibility. I worked with Buns of Joy to secure partnerships with platforms including Buy Women Built, Holly & Co, Tired Mums Society, and Female Founders Rise. Each partnership was intentional; each one aligned with their values and put them in front of communities that already cared about supporting female founders. The result? They hit their sales targets for years 1 and 2, built a strong repeat customer base, and grew social media from zero to 2k highly engaged followers without any paid spend.
Marketing strategy that's built for your customers - not someone else's
Every scaling business deserves a marketing strategy that feels intentional, confident, and aligned with its audience. Not one that's cobbled together from what worked for another industry, another business model, or another founder's Instagram feed.
My role is to help you cut through the noise. To uncover who your customers actually are, what they genuinely care about, and how you can reach them in ways that feel natural and effective, not forced or scattered.
If you're juggling growing your business while trying to figure out a marketing strategy that actually makes sense for your customers, let's talk.
I'm taking on new clients for 2026, and I'd love to help you create a strategy that works as hard as you do.
