My Blog
I share practical perspectives on marketing, growth, and decision-making based on my work with founders, leadership teams, and agencies.
These posts explore what I’m seeing across retail, direct-to-consumer, and global brands, with a focus on clarity, priorities, and making marketing work harder without adding unnecessary complexity.
The story behind my business
Hello! I'm Harriet and I am excited to share the story behind the business.
With a background encompassing nearly 15 years at industry giants such as Microsoft and Xbox, I embarked on a journey to channel my wealth of experience and knowledge into my very own venture.
Small changes, BIG impact. Here’s how….
Ensuring customers have a frictionless online experience is essential. Checking and improving all the key details can be time consuming but it is critical to ensure your customers have a great experience and come back again and again.
Effective Campaign Management Tips
Are you always working under time pressure to get your campaigns live but want to ensure they reach your audience in a relevant way🙋♀️
I have faced this challenge multiple times.
I am sharing my thoughts on how to really understand the campaign objectives and execute flawlessly.
Campaign Localisation Best Practices
Are you looking to find ways to improve local relevance with your marketing campaigns?
Here I talk about the top things to consider to make your campaigns locally relevant while remaining globally consistent.