My Blog
I share practical perspectives on marketing, growth, and decision-making based on my work with founders, leadership teams, and agencies.
These posts explore what I’m seeing across retail, direct-to-consumer, and global brands, with a focus on clarity, priorities, and making marketing work harder without adding unnecessary complexity.
Strategic marketing: 5 big brand tactics you can use too
Let’s explore strategic marketing tactics used by global brands like Apple, Nike, and Spotify, and adapt them for small businesses. In my blog I will explain how to create emotional connections, community engagement, regional relevance, and personalised experiences to grow loyalty and reputation, regardless of budget size.
Is it possible to translate brand marketing well in retail?
Is it possible to translate brand marketing well in retail?
Taking your brand marketing campaigns through 3rd party retail can be tricky as the goals are often different.
In my experience it is possible and can be done well, however, there are some key elements to nail to drive success, here are my tips and guidance.
Being a brand expert doesn’t automatically make you a marketing strategist.
You know your brand inside out… but you are not sure how to translate that into marketing...
Your customers trust you, your product, and the way you communicate. That trust has built a strong, lasting bond between your brand and your audience.
But when it comes to streamlining your marketing plans and managing campaigns, things can feel overwhelming, right?
Being a brand expert doesn’t automatically make you a marketing strategist. That's where a dedicated marketing consultant can make all the difference, taking your deep knowledge of your brand and elevating it to new heights.