My Blog
I share practical perspectives on marketing, growth, and decision-making based on my work with founders, leadership teams, and agencies.
These posts explore what I’m seeing across retail, direct-to-consumer, and global brands, with a focus on clarity, priorities, and making marketing work harder without adding unnecessary complexity.
How to understand the marketing strategy of your competitor
Understanding your competitor’s marketing strategy is essential for any business that wants to stand out. Competitor analysis helps you see how rivals position, promote, and sell their products; revealing opportunities to differentiate your own. My methodical approach shows you what customers value, where competitors fall short, and how you can refine your own strategy to win loyalty and drive sales. Learn how to analyse competitors effectively and use those insights to strengthen your brand positioning.
Consulting for marketing in tech and gaming
Marketing is about crafting stories and building loyalty, but many businesses struggle to turn technical expertise into effective messaging. As a strategic consultant with experience in tech, gaming, retail, and D2C, I help businesses refine their marketing strategy and connect with their audience.

