The retail and consumer marketing landscape is constantly evolving, with changes in buying habits, shifts in social platform preferences and new trends influencing our behaviour all the time.

To keep your marketing strategy relevant, targeted and effective you need to review it regularly, understand how your campaigns are performing and evolve with your audience needs.

Here is a glimpse into my approach when creating a successful marketing strategy foundation.

Ensuring customers have a frictionless online experience is essential. Checking and improving all the key details can be time consuming but it is critical to ensure your customers have a great experience and come back again and again.